The Keys to Tracking Your Online Statistics Through Google Analytics
Using Google analytics can be a tricky thing. Even a leading SEO company might have trouble, even if it only because they would have so much data there to sort through.
In the SEO company world, Google is a pretty big deal. This search giant dominates the market with many people thinking of Google as the gateway to the internet. Rivals like Bing are trailing far behind and Yahoo might not even catch up.
What is an SEO company doing in the realm of Google? Simple really, an expert SEO company is trying to prove itself as a top ranked SEO company and help clients reach their best potential. This can mean high rankings, it can mean better traffic, or it can simply mean more exposure and better business overall.
The best thing about having an SEO company on board that can help you is that they can help you sort through the masses of data that will come through Google analytics. Google analytics can track quite a few different types of data including traffic analysis, your back links, and how your keywords are performing. It’s really fascinating all of the things that Google analytics can do and see.
This information can help your business because with the right help you can turn this raw data into a plan of action. If a keyword is not performing well, drop it in favor of a new one to test out. If you are getting a lot of traffic from Facebook, that’s great! Encourage this while at the same time identifying a few sources where you get a little bit of traffic but not a whole lot and try to step up your game in those locations, promoting your brand and building links when and where you can.
Google analytics can also help you track trends over time. You can see if certain keywords perform better during certain times of the year, and if your traffic drops off during the winter months you may need to invest in some additional content marketing and link building in the fall to compensate for the upcoming winter seasonal loss. You can see how many visitors your website is getting in total every month, and you can then see if you are getting more visitors from certain physical locations, in which case you might want to publish a few pieces of content focusing on these areas in order to appeal to and please this segment of your audience.